Brand & identity
Logo, type, color, and voice as a system your site is actually built on — not a slide deck you never open again.
What you get
- Logo and wordmark, with responsive and monochrome variants.
- Type and color chosen for screens: accessible contrast, dark-mode aware.
- A short brand guide with ready-to-use assets.
- Voice basics — how you sound, not just how you look.
- Design tokens that drop into your site, or hand off to any developer.
- Personal-brand packaging for founders and solo operators.
- Source files and licensed fonts are yours.
Timeline
2–4 weeks, and pairs naturally with a website build.
Recent work
- Cody Sirk — a personal brand, three products
Identity and site for a saxophonist and educator — lessons, performances, and workshops carried as one coherent brand.
- Trek Coffee Co. — a store that looks like itself
A coffee brand and storefront built to read like the roaster, not a stock Shopify theme.
We design identity that ships. We don't produce 50-slide positioning decks — that's an agency's job.
Common questions
- What's included in a brand identity project?
- A logo and wordmark with responsive and monochrome variants, screen-first type and color, a short brand guide, voice basics, and design tokens that drop straight into your website.
- Do I own the brand files?
- Yes. Source files and licensed fonts are yours.
- How long does branding take?
- Two to four weeks. It pairs naturally with a website build.
Often paired with
- Analytics & CROKnow what's working, then make it work harder. Honest analytics and testable conversion fixes from your real data.
- Web design & developmentFast, responsive sites in Next.js, React, and Tailwind — every page built to guide action and owned by you on day one.
- E-commerce buildsFull storefronts and subscription flows: catalog, checkout, payments — you own the platform, no markup on cart software.